JIAJIA ZHAN

Welcome! I am a Ph.D. Candidate in Economics at Imperial Business School, advised by Prof. Carol Propper and Prof. Stephan Seiler. 

My research sits at the intersection of quantitative marketing, empirical industrial organization, and public policy. I combine causal inference and structural modeling techniques to study how platform and policy design shape consumer choices and firm behavior, particularly in markets where health and welfare are at stake. 

I hold both Master's and Bachelor's degrees in Economics from Peking University in China.